1. Software analytical tools
Profitablilty
calculaters gauged to your measurement indices, Promotion
GMROI Planners that help with go/no-go decisions, knowledgebases
about retailers gathered from the field retains and makes
accessible valuable information
2.
Micro-site
Information
on specialty areas where products cluster, e.g. age or symptoms.
Or in conjunction with specific accounts to build brand
image and promote sales
3.
Loyalty programs
Value added web content, such as a club or membership program.
Or notices and information to e-mail subscribers to build
brand image and spur sales.
4.
Market Research
Online
sampling, surveys, games. It's an inexpensive way to learn
more about your customers.
5.
Co-Marketing Sites
Constructed
for a manufacturer in cooperation with a retailer. Both
share in the visibility. Site features special promotion
offers. Can be event specific or ongoing.
