10 Steps to Building Your PromoWare™
Electronic Sales Information Binder and PromoLink Update Site

1. Needs Assessment
   • What are all the sources of information that need to reach the field?
   • Where can you find the greatest efficiencies in leveraging technology?
   • How can you integrate the information into a single resource?
     
     
2. Functionality / Content
   • What functions / content do you want to make available? Leave out? Why?
   • Provide your promotion agencies with specs for future submissions
     
     
3. Navigation
   • Design friendly interface that allows for multiple access routes to data
   • Decide how you want the field to think about promotions and lead them
     through the cost accounting procedures to verify viability of plans
   • Provide ability to create presentations on the fly with all available data
     
     
4. Design and Layout
   • Create the look and feel of the laptop user interface and web site (colors, graphics, etc.)
   • Create the pages, sequence and add hotlinks between complimentary pages
     (e.g. order forms and pricing database)
     
     
5. Program It
   • XHTML, Java, JavaScript, Perl, MySQL, CSS, Linux
   • All the cool stuff
     
     
6. Test – Test - Test
   • Beta group to represent all types of users
   • Make adjustments
   • Go to a larger Beta test
   • Incorporate the feedback
     
     
7. Launch It!
   • Go live to the entire user population
     
     
8. Keep it Fresh
   • Update your site and salespeople with the "Latest Stuff"
     
     
9. Ask for Feedback
   • Be sure the users are getting what they need
     
     
10. Refine for Continuous Improvement
    • Keep making improvements and upgrades