William
McKinney
Founder
Bill's
first real job was selling face to face, calling on store
owners and managers for Bankers Trust Company. His early
experience in field sales and one-to-one marketing has been
an essential ingredient in all of his marketing programs.
Building
on this personal selling experience, Bill established a
direct marketing boutique in New York promoting a broad
range of consumer and business-to-business products, serving
such clients as ABC Television, IBM, CitiBank, Beechcraft,
AAA, New York Times Magazines, and Hearst Publications.
In
1993 the dramatic appearance of Mosaic changed everything.
Soon to become Netscape, the first web browser, Mosaic marked
a turning point for business. It was the breakthrough that
would enable the non-technical businessperson to take advantage
of the Web for lightning fast communications.
From
that time forward Bill's efforts have been on sales and
marketing communications via the web. He has designed and
built websites for direct marketers, catalog companies,
and engineering design firms.
Bill
founded Customer Marketing Group in 1997 to create a sales
communications tool for Tropicana, called PromoWareTM.
In
1998 Bill's company began the design of a web based sales
communications tool for Novartis. The OTC Information
STORE -- Sales Tools (for) Organizing Retail Effectiveness
-- was the result, installed in 1999. IBM, when asked to
evaluate the software in use, said it was the most embraced
sales communications system they had seen.
In
2000 Bill began to work with Gerber Baby Food on
a sales communications tool, the Gerber Information STORE.
In 2001 Bill's firm began working with Gerber to design,
program and run Retail Marketing Program (RMP), a web based
promotion planning tool.
In succeeding years, in addition to continuing to serve Novartis and Gerber, Bill's company took on several new CPG clients, including Boots International, Fuze Beverages, Tetley and Beiersdorf.
Bill
plays tennis regularly and is a graduate of Harvard College, B.A.
and Northwestern University, M.A. and resides in Weston,
Connecticut.
Lori Monnett
Software Architect
