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    Team Bios

    William McKinney
    Founder

    Bill's first real job was selling face to face, calling on store owners and managers for Bankers Trust Company. His early experience in field sales and one-to-one marketing has been an essential ingredient in all of his marketing programs.

    Building on this personal selling experience, Bill established a direct marketing boutique in New York promoting a broad range of consumer and business-to-business products, serving such clients as ABC Television, IBM, CitiBank, Beechcraft, AAA, New York Times Magazines, and Hearst Publications.

    In 1993 the dramatic appearance of Mosaic changed everything. Soon to become Netscape, the first web browser, Mosaic marked a turning point for business. It was the breakthrough that would enable the non-technical businessperson to take advantage of the Web for lightning fast communications.

    From that time forward Bill's efforts have been on sales and marketing communications via the web. He has designed and built websites for direct marketers, catalog companies, and engineering design firms.

    Bill founded Customer Marketing Group in 1997 to create a sales communications tool for Tropicana, called PromoWareTM.

    In 1998 Bill's company began the design of a web based sales communications tool for Novartis. The OTC Information STORE -- Sales Tools (for) Organizing Retail Effectiveness -- was the result, installed in 1999. IBM, when asked to evaluate the software in use, said it was the most embraced sales communications system they had seen.

    In 2000 Bill began to work with Gerber Baby Food on a sales communications tool, the Gerber Information STORE. In 2001 Bill's firm began working with Gerber to design, program and run Retail Marketing Program (RMP), a web based promotion planning tool.

    In succeeding years, in addition to continuing to serve Novartis and Gerber, Bill's company took on several new CPG clients, including Boots International, Fuze Beverages, Tetley and Beiersdorf.

    Bill plays tennis regularly and is a graduate of Harvard College, B.A. and Northwestern University, M.A. and resides in Weston, Connecticut.

    Lori Monnett
    Software Architect