Marketing
1 to 1 - 4/98
Smart marketers understand that retailers are much more
than just the last link in the distribution chain. They
realize they must build powerful, one-to-one relationships
with these players if they are to capture the attention
and address the needs of consumers.
Brand
Marketing - 2/98
Tropicana, a pioneer in the use of sales force automation,
is testing a new Internet-based customer marketing software
tool called PromoWare.
Promo
Magazine - 12/97
Tropicana is the first marketer to begin testing new software
designed to help salespeople in the field create retailer-specific
promos. Walgreens is among the first retailers to use Retail
Discovery Suite software that analyzes and predicts consumer
buying behavior.
