The
CMG Sales Communications web portal gives you these benefits…
- You
Save Time getting information to the field
- You
Save Money on printing and mailing hard copy
- You
Save Staff Time with fewer "touches"
- material goes directly from your agencies to our information
architects
- You
Save Field Sales Time by providing a one-stop
resource for all current information
- So
much easier than digging through a stack of CDs
or binders or finding the latest version of the
Excel file
- You
achieve a much higher utilization of sales promotion
materials resulting in better performing promotions
- You
can create account specific presentations easily, customized
with product packaging photos, the latest TV commercials,
radio spots, promotion creative and syndicated data
- all available in one resource.
- The
result is more personalized, more dynamic and effective
presentations. And more effective presentations
sell more products
Easy, Intuitive Navigation
- Search
Engine - to quickly get to the information you want
- Type
in a term and you'll get all files that include
the term in order of frequency of mention. Click
on any file name to see it.
- Supermarket
Aisle Architecture - mirrors the way customer see the
world
- Larger
categories drill down to specifics in logical sequence
- Site
Map - for ease of moving topic to topic
- You
can find what you need using a visual guide, or
map of the information contents
- Graphics
files are available in two forms - so you can see and
present
- thumbnail
images optimized for on-screen viewing and
- high
resolution printable versions for top quality leave-behinds
- Links
directly to Work, Excel and PowerPoint for optimum efficiency
- Help
section, tips and hints and glossary of terms included
Plus
Optional Business Intelligence
CMG
Offers an Integrated Link to DataAlchemy
The
insights that drive your business are buried deep within
multiple syndicated, internal, and point-of-sale data
sources.
Data
from your internal shipment and trade spend data, syndicated
data from Information Resources, ACNielsen, NPD, and Spectra,
and POS data from retailers such as Wal-Mart are more
valuable when viewed as an integrated whole - in a way
that matches way of viewing the world.
CMG's
DataAlchemy unites these various forms of data to
provide a single view of the information necessary to
build and execute a successful category marketing and
sales strategy.
The
information you need, all in one place, when you need
it.
With
DataAlchemy, your disparate data sources are readily combined,
structured, and normalized. So you can see in fine granular
detail what you need to know to translate data into actionable
steps.
Powerful
analytics encapsulate industry "best practices"
such as
Key
performance indicators
DataAlchemy provides sophisticated high-level scorecards
of account or product performance. These scorecards also
offer the ability to drill-down to the store level.
This CMG solution includes powerful analytical features
for modeling, data segmentation and aggregation, trend
tracking, and exception reporting.
Fact
based selling
The ability to develop and convey a quantifiable, competitively
superior market position through timely and persuasive
analytics is critical to achieving a competitive advantage.
DataAlchemy
provides the most powerful fact-based selling technology
in the industry. It uses the language that sales and customers
understand, including product segmentation, store clusters,
GMROI, and more.
You'll
get help increasing revenues through increased basket
size and optimizing pricing and assortment. Its powerful
interactive drill-down capabilities demonstrate how promotional
practices affect sales for various demographics and seasonal
periods.
Post
promotion evaluation
For many companies, trade promotion spending represents
the second largest line item on the P&L; surpassed
only by the cost of goods sold. As a result, the effectiveness
and efficiency of trade promotion spending is the primary
controllable factor for revenue growth and profitability.
DataAlchemy
eliminates the major hurdles to performing this data intensive
analysis by:
-
Aggregating disparate multiple sources,
- Automatically
updating data,
- Providing
powerful programmable analytics.
This
offers unparalleled views into the effectiveness of an
organization's trade fund spending. These views create
a roadmap to greater revenue and profits.
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"We
are extremely pleased with the results of our partnership
with Stuart May and The Customer Marketing Group.
Their industry and DataAlchemy expertise has been
a great help in providing effective selling tools
for our field sales and broker teams."
Ron
Stroup,
Vice President Retail Sales,
Tetley USA.
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Getting
Started
