CMS Consulting SalesTrac^sm 2004

Benchmark your sales costs, strategies, staffing and revenues per customer/channel.

SalesTrac^sm is the premier sales cost and strategy study for the CPG industry. Approximately 40 manufacturers participate annually. Participants gain valuable information on 100's of metrics, such as:

Sales Operating Costs Deductions Damages Staffing Levels by Function Customer % of Revenue Customer Growth Rates

Trade Spending Salaries for Key Positions Terms Team/Customer Resources Direct vs. Broker % Revenue Retail Management Investment

Why SalesTrac^sm (2003 participant feedback)

• "I have used the study at least 10 times in different planning scenarios for 2004 and in fact are using components of the spending section in my National Sales meeting in 2 weeks. Very, very helpful."
• "The survey was very helpful. As a matter of fact, I completed the SWOT analysis you provided and presented the findings to our President. We will use the SalesTrac findings as a roadmap to improve our practices and policies."
• "SalesTrac has provided some valuable insights, particularly in the area of sales expense ratios and sales employee productivity."
• "The depth and breadth of information is one of the strong areas for SalesTrac."
• "We are just beginning to dig into the information, but I see great value in the information we derive from the Survey."
• "Excellent data in this survey. Extremely helpful."

Participation is easy. Call Fred McCormick at 215 493 3613 or email at fmccormick@mindspring.com

After your data is input into our SalesTrac^sm database, you will receive a report containing easy to read charts and graphs such as the examples below.

Graphs are for Illustration Only

SalesTrac^sm 2004 will be our 8th annual study. Approximately 60 companies have participated in the study:

Alberto Culver Bausch & Lomb Bayer Beiersdorf BIC Bristol-Myers Campbell Soup Church & Dwight Colgate Dannon DelMonte Dial Dole

Energizer Fort James Georgia-Pacific Gerber GlaxoSmithKline Heinz International Home Foods Irving Tissue J.B. Williams Jergens Johnson & Johnson Kellogg Land O'Lakes

Lipton M&M/Mars McCormick Minute Maid Motts Nabisco Nestlé Novartis Ocean Spray Perrier Pfizer Pharmacia & Upjohn Pillsbury

Polaroid Reckitt Benckiser Sara Lee HBC Schering Plough Spontex Topps Tropicana Unilever Bestfoods Unilever HPC Vlasic Welch's Wrigley Wyeth

SalesTrac^sm costs $6,000 - $7,500 depending on your previous participation, share group membership and early sign-up discounts.

Visit the CMS website for more details on SalesTrac^sm.