Transformation Experience

• CMS CPG Optimization
  Heritage since 1992
• CMS Partner Optimization
  Experience On:
  • 24 Sales Force/ Cust Mgmt
  • 12 Trade Marketing
  • 10 Category Mgmt

Senior Consultants

• Eight Senior Partners
• Each with more than 25 Yrs CPG Experience
• Line Sales Experience (P&G,
  J&J, Pepsi, Rich-Vick, Ft
  James, Coke)
• 12 Yrs Avg Consulting
  Experience

CPG Benchmarking

• 5 Years SalesTrac Data
  • 29 Clients in 1998
  • 26 Clients in 1999
  • 34 Clients in 2000
  • 33 Clients in 2001
  • 40 Clients in 2002
• 100 CPG Benchmark
  Dimensions

Transformation Methodologies

• Leverage CMS Portfolio
  (SalesTrac, Best Prac, WorkTrac)
• Proven Three Phase "Road
  Map" Methodology:
  • Ph I - Rigorous Assessment
  • Ph II - Strategic Road Map
  • Ph III - Optimization Plan

Share Groups

• 14 Active Share Groups
  (3 VP Sales, 2 TMs, 1 CatMan,
  1 CS, 1 Sales Fin, 1 Retail, 1 IT)
• 75 Participating CPG Firms
• 64 CPG Vice Presidents
• Rapid "Share Line" Surveys
• Best Practices Knowledge

"Single Source"

• Full Services For
  Optimization Cycle
• Project Lead + Multi-
  Functional Team
• "Single Source" Throughout
  Optimization
• Optimization Savings