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Selected Customer Management Optimization Experience
CMS
Consultants have been involved in the following typical
Sales Optimization projects
| Multi-Divisional
Food |
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Developed
overall merger strategy and business model design for
merger of two $1 billion food units to develop new unified
operating platform needed to increase critical mass
and efficiencies and provide platform for merger of
future units and acquisitions |
| Consumer
Products |
Developed
"Sales Force of the Future" Vision and Business
Model for leading consumer products company encompassing
vision, business model design, process improvements
aimed at optimizing the productivity of a 2500 person
field force |
| Automotive
Products |
Confirmed
existing vision and restructured business model and
developed and helped implement a major Sales and Marketing
Transformation Plan that turned around two year sales,
share and profit decline with two year growth |
| Food
Products |
Analyzed
and developed new customer management strategy for leading
marketer of food products that restructured Customer
Development (trade marketing, category management, IT)
to increase value of services and improve effectiveness |
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