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CM Optimization  |   Road Map Approach  |  Road Map Workplan  |  Road Map Deliverables  |  Road Map Timing
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    Road Map to CM Optimization
     
    CM Optimization
    Road Map Approach
    Road Map Workplan 
    Road Map Deliverables
    Road Map Timing
    Project Success Factors
    CM Optimization Experience
    CPG Heritage
    CPG Expertise
    Selected Customer Management Optimization Experience

    CMS Consultants have been involved in the following typical Sales Optimization projects

    Multi-Divisional Food Developed overall merger strategy and business model design for merger of two $1 billion food units to develop new unified operating platform needed to increase critical mass and efficiencies and provide platform for merger of future units and acquisitions
    Consumer Products Developed "Sales Force of the Future" Vision and Business Model for leading consumer products company encompassing vision, business model design, process improvements aimed at optimizing the productivity of a 2500 person field force
    Automotive Products Confirmed existing vision and restructured business model and developed and helped implement a major Sales and Marketing Transformation Plan that turned around two year sales, share and profit decline with two year growth
    Food Products Analyzed and developed new customer management strategy for leading marketer of food products that restructured Customer Development (trade marketing, category management, IT) to increase value of services and improve effectiveness