CM Optimization
Design Roadmap

 

Selected Customer Management Optimization Experience

CMS Consultants have been involved in the following typical Sales Optimization projects

Multi-Divisional Food		Developed overall merger strategy and business model design for merger of two $1 billion food units to develop new unified operating platform needed to increase critical mass and efficiencies and provide platform for merger of future units and acquisitions
Consumer Products		Developed "Sales Force of the Future" Vision and Business Model for leading consumer products company encompassing vision, business model design, process improvements aimed at optimizing the productivity of a 2500 person field force
Automotive Products		Confirmed existing vision and restructured business model and developed and helped implement a major Sales and Marketing Transformation Plan that turned around two year sales, share and profit decline with two year growth
Food Products		Analyzed and developed new customer management strategy for leading marketer of food products that restructured Customer Development (trade marketing, category management, IT) to increase value of services and improve effectiveness