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Evaluation Tools:     Did It Work?

In order to generate true improvements in business gains, it is critical to carefully analyze past results to support next year’s Planning cycle.

Our Evaluation tools generate insight into what worked and why…

• Optimal merchandising vehicle
• Influence of pricing on lifts
• Effects of promotional frequency
• Impact of competitive activity

…and drive this insight down to the Field level for optimal results

• CMG also provides a full range of Promotion Evaluation tools and consulting services to allow you to get the maximum return on your Trade funds investment

• Our approach emphasizes distilling a complex series of analyses into an easy-to-execute set of promotional best practices to be employed by your field or broker sales forces

• The best practices cover recommendations for optimal merchandising vehicles, pricing, item set and seasonality where appropriate