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Evaluation Tools:     Comparison

How did this "Stack Up" vs. other Events

Our proprietary analytical routines generate analyses and Best-Practices Guidelines which then support the next Planning cycle.

• To develop our best practices, we employ a series of proprietary analyses that take both a higher-level macro view as well as a detailed micro view

• The macro approach will allow you to estimate, in general, what types of consumer lift you can expect from a given merchandising and pricing vehicle – a display with a 25% price reduction, for example while the micro view can provide a detailed history of specific historical events for a given account or item