Workbench Links

Selling Tools:     Category Management / Consumer Insights

Develop hard-hitting, fact-based, consumer-driven Category Selling presentations.

Presentations are supported by Industry Best Practice analytical models for all of the tactical levers of category management:

• In addition to The Account Planner, the Customer Marketing Group has developed a set of tools to support your Category Management initiatives.

• These tools allow you to develop consumer-driven, fact-based category selling presentations for your Sales force to generate more business with your largest key customers.

• The presentations are supported by industry best practice analytics for the key levers of Category Management: pricing, promotion and assortment.