William McKinney
Founder
Bill's first real job was selling face to face, calling on store owners and managers for Bankers Trust Company. His early experience in field sales and one-to-one marketing has been an essential ingredient in all of his marketing programs.
Building on this personal selling experience, Bill established a direct marketing boutique in New York promoting a broad range of consumer and business-to-business products, serving such clients as ABC Television, IBM, CitiBank, Beechcraft, AAA, New York Times Magazines, and Hearst Publications.
In 1993 the dramatic appearance of Mosaic changed everything. Soon to become Netscape, the first web browser, Mosaic marked a turning point for business. It was the breakthrough that would enable the non-technical businessperson to take advantage of the Web for lightning fast communications.
From that time forward Bill's efforts have been on sales and marketing communications via the web. He has designed and built websites for direct marketers, catalog companies, and engineering design firms.
Bill founded Customer Marketing Group in 1997 to create a sales communications tool for Tropicana, called PromoWareTM.
In 1998 Bill's company began the design of a web based sales communications tool for Novartis. The OTC Information STORE -- Sales Tools (for) Organizing Retail Effectiveness -- was the result, installed in 1999. IBM, when asked to evaluate the software in use, said it was the most embraced sales communications system they had seen.
In 2000 Bill began to work with Gerber Baby Food on a sales communications tool, the Gerber Information STORE. In 2001 Bill's firm began working with Gerber to design, program and run Retail Marketing Program (RMP), a web based promotion planning tool, which is their current system.
In succeeding years, in addition to continuing to serve Novartis and Gerber, Bill’s company took on several new CPG clients, including Boots International, Fuze Beverages, Tetley and Beiersdorf.
Bill plays tennis regularly and is a graduate of Harvard College, B.A. cum laude and Northwestern University, M.A. and resides in Weston, Connecticut.
Lori J. Monnett
Information Architect
1997 to present, Lori has been the Chief Information Architect for Customer Marketing Group, managing both database preparation and html presentation on the web. During those years she worked with:
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Managing acquisition of data from the client sources and converting it into a web Dashboard through SQL database. |
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Managing design, implementation and maintenance of Info-STORE |
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Design, implementation and maintenance of Gerber Info-STORE |
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Web and database design for Point of Sale Management System |
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Design, implementation and maintenance of Gerber Retail Marketing Program a sales planning and implementation system |
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Design, implementation and maintenance of Sales Information System (SIS) |
CMS Consulting |
Design, implementation and maintenance of SalesTrac |
Prior to working with Customer Marketing Group, Lori was a consultant managing and designing for various clients. This included gaining knowledge in the internet and web design.
Lori's work history with AT&T (design and reconciliation of State & Local Tax Forms) and IBM (Business Graphic Presentations for the Transportation Industry, worldwide) have provided a strong base for the job she is doing today.