CHALLENGE
The sales force was overwhelmed with the multiple binders
of information received from agencies and headquarters.
Tropicana
needed a method of delivering their new Account Specific
Marketing process along with promotion creative and selling
tools available to the large, national sales force and broker
network.
Key
requirements included ease of use by Sales, cost savings,
and greater utilization of specially-designed promotion
material, resulting in more sales.
SOLUTION
- TROPICANA PACE SYSTEM
CMG designed an easy-to-use system containing all the current
sales information with glossaries, search mechanisms, site
maps, help and logically arranged material - all quickly
accessible with just a couple of clicks.
The
system streamlines the gathering of materials for presentations
and offers a mechanism for calculating different promotion
and ROI scenarios to find the best combination for each
customer - then enables the customer manager to customize
presentations and even order displays and POP.
BENEFITS
- Help in designing Account Specific Promotions
A single interface where Sales can obtain all the data,
creative, planning and evaluation tools needed to order
promotional support and sell more juice to their key accounts.
- Ease of Use
Online ordering of account specific materials and promotion
programming replaces time-consuming and error-prone fax
and phone sessions with the agency. All current data now
travels everywhere with them on their laptops.
- "What If" Calculator
The system replaces long distance phone and fax charges
with local connections to the Internet. Creative files
are now delivered electronically, eliminating wasteful
printing charges. Sales can now download information and
the files they need - as and when they need it.
- Time
Savings
Not only is all the information in one place and faster
to find, but the system also provides online ordering
devices for materials and promotion programming. This
replaces time-consuming and error-prone fax and phone
sessions with the agency.
- Cost
Savings
Product shots, promotion creative, TV commercials are
delivered electronically, eliminating wasteful printing
charges and CD delivery mechanisms. Sales can download
information, such as the current price lists and presentations
they need - when they need them.
