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    Novartis Case History

    CHALLENGE
    The Novartis Sales Communications Task Force was charged with determining the best method and application for distributing voluminous, frequently updated information to their field sales organization, both direct and brokers.

    Key objectives included:

    • Standardize communications from all sources: internally and externally
    • Increase speed of communication - just in time, but always on time
    • Increase accuracy of communication - always the latest version
    • Provide 24/7 access in a secure environment
    • Develop an intuitive system that everyone can use - and derive ideas from

    SOLUTION - The Novartis Information S·T·O·R·E from CMG

    Sales Tools (for) Organizing Effectiveness

    CMG was selected to integrate all sales information, including price lists, brand information, promotion materials, presentation materials, policies & procedures and personnel rosters into a single easy-to-use portal.

    Routine updates and changes to the Information S·T·O·R·E are done by CMG Information Architects on a weekly or as needed basis.

    OUTCOME

    Information S·T·O·R·E is an extremely well-embraced system, with the average field sales person signing on for sessions more than twice a day. It has become an essential component of their daily routine.

    IBM called S·T·O·R·E the "most embraced"
    sales force communication system they had seen.
    Year 2000

    BENEFITS

      1. EASE OF FINDING INFORMATION
        There are site maps, search mechanisms, logical drill-down directory trees and a help function to get to information fast.
      2. INTUITIVE, EASE OF USE
        All sales information and resources are consolidated in a single portal, viewed via a browser with direct point and click navigation.
      3. TIME SAVINGS
        S·T·O·R·E saves field sales time with all current information in a single resource. Updates can be made as needed, saving days in the distribution cycle for critical information.
      4. COST SAVINGS
        S·T·O·R·E eliminates the need to print (or burn CDs) and distribute for most materials, and results in significant savings. You will also lower administrative expenses by streamlining the process of getting information from management and promotion agencies into the hands of the field reps.